SEO Training

"Unlike larger lecture-style courses, this is a hands-on course where you put into practice what you learn. And each student has their own PC to work on. Students are encouraged to work on their own projects."

Brisbane - Wednesday 30th July 2008
Duration: 1 day, plus ongoing support through Wiki access, e-mail and telephone
Times: 0900 AM - 5PM. Lunch 12-1 PM.
Venue: Cliftons, 3/288 Edward Street Brisbane (Facility Guide)
Cost: $595 per person
Discounts: 20% for 2 or more, or if booked before 16th July
Catering: - includes lunch, coffee and snacks
Payment: EFT, PayPal or cheque prior to course
Bookings: Places left - Book online here

Here's a sample lesson to give you an idea of the sort of material covered.

The training consists of lecture, example, then hands-on application where the students use modern SEO tools to assist them in search engine optimisation. Each student gets their own computer and high-speed Internet connection and a certificate of attainment.

All graduates of the Search Tempo SEO training also get 6 months free access to the Search Tempo Wiki .

This password protected web site is full of useful information and access to online tools. In fact, it is the same set of tools used by Search Tempo SEO staff. The Wiki is updated weekly with the latest information, advice and tools.

Course Training Objectives

Having attended the Search Tempo SEO Training Course you will be able to:

* Key concepts of SEO

• Describe the major aim of search engine optimisation
• Explain the foundation concept of pages verses sites when it comes to SEO
• Describe recent changes in search engine ranking algorithms and the trend towards favouring Web 2.0
  

* Keyword Analysis

• Explain why keyword research is the most important aspect of SEO
• Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
• Use KEI analysis to identify potential keywords for a web page
• Analyse competitor SEO strategies and tactics
• Produce customised key word phrases for each page in your web site

* Meta Tag Generation

• Explain why meta tags are important and state which two tags are the most important
• Identify the most important Meta tag elements
• Describe the rules for meta tag creation
• Optimise the page TITLE Tag
• Optimise the page META Description Tag
• Optimise the page META Keywords Tag

* Site design and architecture

• Use domain names, page names, alt tags, file names, image names and anchor text to improve search engine rankings
• Describe the purpose of the robots.txt file
• Create a robots.txt file for your web site
• Link a robots.txt file to a web page
• Describe how punctuation can help domain name rankings
  

* SEO Copy writing

• List the five golden rules for SEO copy writing
• Write web copy that includes the correct key word ratio and the correct HTML tags
• Use online tools to calculate key word ratios
• Optimize the page text for better keyword placement

* Search Engine Submission

• Describe the search engine submission process, spidering and indexing process
• Describe a method of getting listed in Google within 1 to 2 weeks
• Detail how it is possible to get a blog page spidered and indexed in less than 30 minutes
  
• Create a sitemap using freely available online tools
• Link a sitemap to a web page for spidering by the search engines
• Create an automatic alerting system to tell you when Google has indexed your site
• Apply to get your web site listed in Google local search
  

* Getting Quality one-way and two-way links

• Describe the concept of Google PageRank
• Describe the 9 qualities of the perfect incoming link
  
• Draft a powerful directory listing description including key words in the anchor text
  
• Use blogs and forums to get one-way links
• Use blog comments to get one-way links
  
• Use blog and ping to get your new web pages indexed quickly
• Use underground link building methods to get quality links from high PR sites
  
• Use free directories to get one-way links
• Use free software to automate the directory submission process
• Identify the important qualities of a link exchange partner
• Describe how nofollow tags can be used to defraud link exchange partners
• Subscribe to link exchange programmes to get reciprocal links

* Link Baiting

• Define the term link baiting and describe how it works to improve search engine results
• Give six example of link baiting methods
• Describe how to promote your new link bait
  

* Article Marketing

• Describe the 3 major benefits of article marketing
• Describe the standard format and structure for an article to be submitted
• Find over 50 article submission sites
  
• Draft a powerful article author bio/resource box including key words in the anchor text
• Use free software to automate the article submission process
• Set up automatic alarms to let you know when an article has been published or syndicated

* Black Hat SEO

• Define the term black hat SEO
• List 5 common black hat SEO methods
• Explain the concept of link cloaking and automatic content generation
• Rank well for your competitor's brand or company name
  
• Describe techniques to minimise link cloaking detection and penalties
• Load a link clocker program with keywords and see the results
• Use Blog "search-ping-and-track" to get quality incoming links quickly
  

* Web 2.0 Marketing

• Describe the four major categories of web 2.0 web sites
• List the benefits of blogging from a marketing perspective
• Describe the process of social bookmarking
• Explain how social bookmarking can drive traffic
• List the major benefits of video posting and podcasting
• Explain how video posting can drive traffic and improve rankings
  
• Describe how a video description can blow away your competitors
  
• Post a video to a video distribution site

* Search engine results page domination

• Describe how to mix tactics to dominate the top 10 search results
• Use a media mix to push competitors out of the top 10 results
  

• Use Google tools to provide other methods of entry to your web site
• Use Google Maps to gain top results in the SERPs within weeks

* The Big SEO Secret

There are less than five SEO experts in Australia who know of this secret, and even less who implement it. The bottom line is that this technique, if implemented, is worth more than 20 times the cost of the course.

It seems a very risky technique, but if you look and listen carefully you will agree it makes infinite sense and has very little risk and down-side.

The last lecture of the day covers this material and how to implement it to get absolutely outstanding results in days rather than months.